Project No : 1
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Japozer
Exploring indirect brand communication
This project examines surrogate advertising through the juxtaposition of a gambling context with a saxophone brand.
It highlights how brands use indirect associations to communicate while often going unnoticed by audiences.
Project No : 2
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SIX ZERO’S
A clothing brand that uses restraint to let identity speak
Six Zero’s came from the idea that you don’t need color to express who you are ; sometimes keeping it simple says more.
It’s for people who don’t always feel like they fit in, but still have something to say, just in their own way.
Project No : 3
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Sudda Sudda
Repositioning a local product for a new audience
This project focuses on rebranding a traditional Ooty pastry that is gradually losing relevance among younger consumers.
The aim was to create a contemporary identity that resonates with Gen Z while preserving its cultural roots.
